Eine unvoreingenommene Sicht auf Werbeplattform
Eine unvoreingenommene Sicht auf Werbeplattform
Blog Article
When a World wide web browser, like Google Chrome or Firefox, needs a file that's hosted on a World wide web server, the browser will request the file by HTTP. When the request is received by the Www server, the HTTP server will accept the request, find the content and send it back to the browser through HTTP.
Ad Exchange then reviews the received bids, removing those that are outside of publishers’ criteria. Next, it selects the auction winner and the corresponding advertising content appears on the publisher webpage.
Echt-time bidding (RTB) is an automated digital auction process where advertisers bid on ad impressions hinein milliseconds, as a webpage is loading. This allows publishers to sell ad space to the highest bidder instantly, maximizing the value of each impression.
Advertisers determine the price by participating hinein the bidding process. Additionally, with an ad exchange, advertisers gain visibility regarding where their ads will appear.
Hosting Websites: The most common use of web servers is to host websites, making them accessible on the internet.
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Premium publishers use private marketplaces: With private markets, only a Satz group of advertisers can bid on a publisher’s ad inventory. With RTB and private marketplaces, publishers can sell their advertising stock with even more transparency and control.
In a multi-tier architecture, multiple servers are used to distribute the workload and here ensure high availability. This approach often involves load balancers that evenly distribute incoming requests across a cluster of Netz servers.
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Most importantly, SSPs enable publishers to simultaneously offer ads on their webpages to many different ad exchanges and ad networks.
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This helps ensure advertisers have quality publishing sites to choose from. The requirements a publisher must meet for advertising and Absatzwirtschaft vide RTB include: -
User Visits a Site: When a user visits the publisher’s site, the SSP generates a bid request that includes information about the ad space and anonymized data about the Endbenutzer, such as location, device type, and browsing history.
The Internet server can generate content when it is requested from the database. Though this process is more flexible, it is also more complicated.